Gamers Are Buying Virtual Fashion From Luxury Labels For Online Clout

There’s seemingly no limit to how one can spend money in the metaverse: stocks, crypto, real estate, etc. Now, we can add luxury clothing lines to that mix. Gucci, Balenciaga, and Fendi are just a few of the labels that are rolling out digital clothing collections for gaming avatars to don in the metaverse, allowing gamers to live vicariously through their avatars while sparing no expense. Count VR fashion influencer Leah Ashe as one who has gone all out when it comes to purchasing high-end accessories for her avatar, NotLeah. Through Roblox, she’s purchased four Gucci purses, a pink Rolls-Royce, and an assemblage of pink mansions.

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