Cyberathlete, one of the oldest professional esports brands and tournament operators, and ReadyUp, a community marketing platform, today announced the “Esports for Ukraine” fundraiser, which aims to donate up to $250,000 to support those impacted by the Ukraine War through a partnership with World Central Kitchen (WCK). Founded by Chef José Andrés, WCK began serving hot, nourishing meals within hours of the initial invasion that started February 24th, and is now set up in Hungary, Moldova, Poland, Romania, and Ukraine. WCK is now serving more than 180,000 hot meals per day, and as this crisis is evolving rapidly, this number will continue to grow. In addition to hot meals, WCK is distributing bulk food product including produce and dry goods to restaurant partners in Ukraine to supplement the strained food supply chain.
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