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343 Industries Apologizes for Naming Juneteenth Cosmetic After Ape

343 Industries Apologizes for Naming Juneteenth Cosmetic After Ape

Juneteenth celebrates the freeing of slaves in the United State. 343’s attempt to mark it with an in-game nameplate palette ran into trouble when Reddit user u/Smissmass questioned naming it “Bonobo,” which appeared to reference the long history of anti-Black racism comparing Black people to apes.

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