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Zwift Becomes Title Sponsor Of The UCI’s Paris–Roubaix Femmes

Zwift Becomes Title Sponsor Of The UCI’s Paris–Roubaix Femmes

Online cycling platform Zwift has agreed to a four-year deal to become the presenting partner of the Paris-Roubaix Femmes. The annual race will now be known as Paris-Roubaix Femmes Avec Zwift, with this year’s event being held on April 16th in France.  The sponsorship expands Zwift’s investment in women’s cycling as the gamified fitness company also aims to be the presenting partner of this year’s inaugural Tour de France Femmes in July.

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