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2021

Report: Gaming Apps Spent Over $14B On User Acquisition Last Year

Report: Gaming Apps Spent Over $14B On User Acquisition Last Year

On February 23rd, AppsFlyer released its State of Gaming App Marketing report for 2022. In this study, it was revealed that gaming apps spent $14.5 billion on user acquisition in 2021. Furthermore, gaming app companies from the United States accounted for more than half of the world’s user acquisition budget.

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