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Mattel Looks To Digital Gaming And NFTs For Its Next Leg Of Growth

Mattel Looks To Digital Gaming And NFTs For Its Next Leg Of Growth

Mattel recently announced its intentions to further expand its presence into other segments like consumer products, digital gaming, and NFTs. The toymaker hopes this strategy will allow it to tap into consumers’ enthusiasm for toys like Barbie, Hot Wheels, and Uno while delivering new ways for kids and adults to experience its brands.

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