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Embracer Group Acquires Rights to Lord of the Rings, Hobbit IPs
Embracer Group Acquires Rights to Lord of the Rings, Hobbit IPs
The purchase gives Embracer the rights to movies, video games, board games, merchandising, theme parks and stage productions relating to either property — valuable rights given the massive and ever-growing popularity of the Lord of the Rings. Exactly how valuable is unknown, as Embracer and The Saul Zaentz Company, which owned Middle-earth Enterprises, did not disclose financial terms of the deal for “commercial reasons,” per a press release.
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