Esports Industry
David Beckham Renegotiates Ambassador Deal with Guild Esports
David Beckham first signed as a brand ambassador for Guild Esports back in 2020. It was an agreement that linked up Guild and Beckham’s ‘image rights’ company, Footwork Productions, and it came with a minimum price tag of £15.25 million, made payable over a five-year period. Now, two years into the five-year deal, Guild Esports has renegotiated terms with Beckham, reducing the financial obligations by a total of £7.5 million.