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Garnier Fructis partners with Team Vitality to ‘strengthen Gen Z presence’

Team Vitality has secured a partnership with Garnier Fructis as its official haircare supplier across 2022-23. This partnership follows the collaboration between the two brands in 2021 for the ‘V for Veuch’ campaign which saw Vitality players and content creators promote Garnier products. The announcement video continues from last year’s ‘V for Veuch’ campaign which saw an extra terrestrial land on earth and create havoc.

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