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The enduring allure of Rollercoaster Tycoon

The enduring allure of Rollercoaster Tycoon

I have no memories of the fateful day in 1999 I bought Rollercoaster Tycoon. I don’t remember what got me interested in the game. I get nauseous as soon as I get on a bus, so it’s safe to say I’m not a theme park fan. I do remember having an obsession with the hypercapitalist, cool America style of Disneyland Paris, forever dangled in front of me by ads that would run at the end of Disney movie VHS tapes. But Rollercoaster Tycoon needed no specific branding to appeal. It just has you, right from its box illustration with the rollercoaster whizzing just out of view, the bright logo with its pleasant rollercoaster-esque bend. Rollercoaster Tycoon screams fun before you’ve even started it (even literally, on the back of the box).

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