Real Sporting’s Outside-The-Box Approach To Social Media And Esports Is Attracting A New And Younger Audience

The Spanish soccer club, Real Sporting, recently launched the pioneering Mareo Education & Research Lab while also becoming the first Spanish club to create an escape room in a football stadium. Now, as the club looks to grow further in the digital sphere, Real Sporting has brought about an important transformation to its Twitch channel and has worked with sponsors to enhance its esports offering. These two progressive approaches are helping the club grow digitally and are attracting a new and younger audience.

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